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This revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It covers brand equity, customer satisfaction, total quality management, faxes, E-mail surveys and on-line databases.
Buchkauf
Marketing Research, David Allen Aaker, V. Kumar, George S. Day
- Sprache
- Erscheinungsdatum
- 1995
- product-detail.submit-box.info.binding
- (Hardcover)
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