Stadia Naming Rights in Sport

Autor*innen

• Leah Gillooly
• Terry Eddy
• Dominic Medway

Parameter

• Business & Management
• Lehrbücher
• Sachliteratur
• Sozialwissenschaften
• Universitätslehrbücher

Mehr zum Buch

This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

• Sprache: Englisch
• Erscheinungsdatum: 2024
• Einband: Paperback