Das Buch ist derzeit nicht auf Lager

Marketing Communications

Autor*innen

John Egan

Parameter

Juristische Literatur
Lehrbücher
Recht
Wirtschaft

Mehr zum Buch

"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.