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"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
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Marketing Communications, John Egan
- Sprache
- Erscheinungsdatum
- 2022
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Marketing Communications
- Sprache
- Englisch
- Autor*innen
- John Egan
- Erscheinungsdatum
- 2022
- Einband
- Paperback
- ISBN13
- 9781529781212
- Kategorie
- Wirtschaft, Rechtswissenschaft, Lehrbücher
- Beschreibung
- "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.