Das Buch ist derzeit nicht auf Lager
Parameter
- 240 Seiten
- 9 Lesestunden
Mehr zum Buch
The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
Buchkauf
The 5 Paths to Persuasion, Alden M. Hayashi, Robert B. Miller, Gary A. Williams
- Sprache
- Erscheinungsdatum
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Untertitel
- The Art of Selling Your Message
- Sprache
- Englisch
- Autor*innen
- Alden M. Hayashi, Robert B. Miller, Gary A. Williams
- Verlag
- Business Plus
- Erscheinungsdatum
- 2004
- Einband
- Hardcover
- Seitenzahl
- 240
- ISBN10
- 0446532398
- ISBN13
- 9780446532396
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Psychologische Thematik, Psychologie, Marketing & Vertrieb
- Beschreibung
- The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.