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Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication

Autor*innen

Kara Alaimo

Parameter

430 Seiten
16 Lesestunden

Geschichte
Journalismus
Marketing & PR
Wirtschaft

Mehr zum Buch

Focusing on global public relations and strategic communication, this guide incorporates insights from interviews with PR professionals across 30 countries. It emphasizes the importance of adapting strategies and messages to fit various cultural contexts, drawing on the author's extensive experience in the field. The book serves as a practical resource for navigating the complexities of international communication.