Marketing Planning & Strategy

A Practical Introduction

Autor*innen

• John Dawes

Parameter

• 298 Seiten
• 11 Lesestunden

• Wirtschaft

Mehr zum Buch

The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.

• Sprache: Englisch
• Erscheinungsdatum: 2021
• Einband: Hardcover