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The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.
Buchkauf
Marketing Planning & Strategy, John Dawes
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Untertitel
- A Practical Introduction
- Sprache
- Englisch
- Autor*innen
- John Dawes
- Verlag
- SAGE Publishing Ltd
- Erscheinungsdatum
- 2021
- Einband
- Hardcover
- Seitenzahl
- 298
- ISBN13
- 9781529760125
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- The book offers a comprehensive guide to the marketing planning process, utilizing real-world examples from well-known brands such as Ikea and Krispy Kreme, as well as innovative digital start-ups like Starling Bank. It provides practical insights and strategies to navigate each stage of marketing planning, making it valuable for both established companies and new ventures.