Key Account Management

Autor*innen

• Peter Cheverton

Parameter

• 368 Seiten
• 13 Lesestunden

• Business & Management
• Handel
• Marketing & Vertrieb

Mehr zum Buch

Any organization's key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM). Apart from finding great resonance with business practitioners all over the world, Key Account Management has established itself on many academic reading lists. Translated into five languages, it was also short-listed for Business Book of the Year in Sweden (2002).

• Sprache: Englisch
• Erscheinungsdatum: 2004
• Einband: Paperback