Key Account Management

Tools and Techniques for Achieving Profitable Key Supplier Status

Autor*innen

• Peter Cheverton

Parameter

• 416 Seiten
• 15 Lesestunden

• Handel und Verkauf
• Wirtschaft

Mehr zum Buch

The book presents a unique methodology designed to effectively identify and engage a company's key customers. It emphasizes strategies for winning, retaining, and developing these crucial accounts, showcasing how this approach can lead to significant business growth and success.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Hardcover