Advertising, The Uneasy Persuasion

Its Dubious Impact on American Society

Autoren

• Michael Schudson

Parameter

Seitenzahl

336 Seiten

Lesezeit

12 Stunden

• Alte Werbung
• Psychologie
• Sozialwissenschaften
• Wirtschaft

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Examining advertising as a business and social institution, the book offers a critical perspective on its role in society. Rather than succumbing to moral outrage or conspiracy theories, it provides a balanced analysis within a sociological and historical context. The author argues that advertising's significance and effectiveness are often overstated by both supporters and detractors, revealing a more nuanced understanding of its impact on modern culture.

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• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Hardcover