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City Branding and Promotion

The Strategic Approach

Autor*innen

Waldemar Cudny

Parameter

186 Seiten
7 Lesestunden

Geografie
Hobby & Freizeit
Karten & Reisen
Wirtschaft

Mehr zum Buch

Focusing on city promotion and branding, the book outlines the strategic management challenges faced by urban areas. It explores various development strategies tailored for cities and delves into the fundamental principles for crafting an effective city branding strategy, making it a valuable resource for urban planners and marketers.