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Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle
Buchkauf
Inside the tornado. Marketing strategies from Silicon Valley's cutting edge, Geoffrey Alexander Moore
- Sprache
- Erscheinungsdatum
- 1999
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- Titel
- Inside the tornado. Marketing strategies from Silicon Valley's cutting edge
- Sprache
- Englisch
- Autor*innen
- Geoffrey Alexander Moore
- Verlag
- HarperBusiness
- Verlag
- 1999
- Einband
- Paperback
- ISBN10
- 0887308244
- ISBN13
- 9780887308246
- Kategorie
- Marketing & PR
- Beschreibung
- Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle