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Brand Psychology

The Art and Science of Building Strong Brands

Autor*innen

Laura Busche

Parameter

384 Seiten
14 Lesestunden

Psychologie
Wirtschaft

Mehr zum Buch

Exploring the intersection of psychology, design, and marketing, this book reveals the behavioral science that underpins effective brand development. It delves into the psychological principles involved in creating and communicating brands, offering insights that demystify the brand-building process. Through this lens, readers gain a deeper understanding of how psychological factors influence consumer perception and brand loyalty.