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Tested advertising methods

Autor*innen

John Caples

Buchbewertung

4,4(11)Abgeben

Parameter

306 Seiten
11 Lesestunden

Handel und Verkauf
Psychologie
Sachliteratur
Schreiben
Wirtschaft

Mehr zum Buch

The book offers a timeless exploration of advertising strategies, drawing on over 60 years of expertise from John Caples. It combines candid analysis with award-winning concepts, ensuring relevance in today's evolving advertising landscape. The updated edition reflects contemporary changes while preserving the essence of the original work, making it a valuable resource for both seasoned professionals and newcomers to the field.