Tested Advertising Methods

Autor*innen

• John Caples

Parameter

• 318 Seiten
• 12 Lesestunden

• Handel und Verkauf
• Psychologie
• Sachliteratur
• Schreiben
• Wirtschaft

Mehr zum Buch

The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

• Sprache: Englisch
• Erscheinungsdatum: 1974
• Einband: Paperback