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Fashion Marketing and Communications

Theory and Practice Across the Fashion Industry

Autor*innen

Olga Mitterfellner

Parameter

316 Seiten
12 Lesestunden

Wirtschaft

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Interdisciplinary approaches from marketing, branding, and media studies illuminate the commercial and ethical implications of marketing within the fashion industry. This book offers a thorough exploration of how marketing strategies influence fashion, providing insights into both the promotional aspects and the critical challenges faced by the industry.