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Interdisciplinary approaches from marketing, branding, and media studies illuminate the commercial and ethical implications of marketing within the fashion industry. This book offers a thorough exploration of how marketing strategies influence fashion, providing insights into both the promotional aspects and the critical challenges faced by the industry.
Buchkauf
Fashion Marketing and Communications, Olga Mitterfellner
- Sprache
- Erscheinungsdatum
- 2024
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- Titel
- Fashion Marketing and Communications
- Untertitel
- Theory and Practice Across the Fashion Industry
- Sprache
- Englisch
- Autor*innen
- Olga Mitterfellner
- Verlag
- Taylor & Francis Ltd
- Erscheinungsdatum
- 2024
- Einband
- Paperback
- Seitenzahl
- 316
- ISBN13
- 9781032582320
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Beschreibung
- Interdisciplinary approaches from marketing, branding, and media studies illuminate the commercial and ethical implications of marketing within the fashion industry. This book offers a thorough exploration of how marketing strategies influence fashion, providing insights into both the promotional aspects and the critical challenges faced by the industry.