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Fashion Marketing and Communications

Theory and Practice Across the Fashion Industry

Autor*innen

Olga Mitterfellner

Parameter

316 Seiten
12 Lesestunden

Wirtschaft

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The book explores the intersection of marketing, branding, and media studies within the fashion industry. It offers a thorough examination of both the commercial and ethical implications of marketing practices, providing insights into how these strategies shape the industry. By integrating various disciplines, it aims to foster a deeper understanding of the complexities involved in fashion marketing and communications.