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The Modern Customer the PHANTOM

Customers on the Run: How Sales must Respond to Radically New Buying Behavior

Autor*innen

Livia Rainsberger

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284 Seiten
10 Lesestunden

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Focusing on the evolving landscape of sales, this book explores how companies can effectively adapt their strategies to meet the shifting expectations of modern customers amid digital transformation and market volatility. It delves into techniques for addressing, winning, and retaining customers who often feel elusive in the digital realm, providing insights for businesses to thrive in this dynamic environment.