Blue Ocean Shift

Autor*innen

Renée Mauborgne
W. Chan Kim

Buchbewertung

3,9(1371)Abgeben

Parameter

Führung
Handel und Verkauf
Persönlichkeitsentwicklung
Sachliteratur
Wirtschaft

Mehr zum Buch

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.