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An analysis of the strategies with which Europe's most successful companies have achieved their success, including a variety of case studies of companies such as Mercedes-Benz, Unilever, and M&S. The author looks at the lessons they must learn if they are to maintain their leading position.
Buchkauf
In Search of European Excellence, Robert Heller
- Sprache
- Erscheinungsdatum
- 1998
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- (Paperback)
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