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- 176 Seiten
- 7 Lesestunden
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Now in its seventh reprint, this volume selects the world's best copywriters and asks them to explain how they work. Ranging from the serious to the seemingly glib and flippant, it features wisdom, hints and tips for the advertising industry.
Buchkauf
The Copy Book, British Design & Art Direction (Association)
- Sprache
- Erscheinungsdatum
- 2000
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- (Paperback),
- Buchzustand
- Beschädigt
- Preis
- 30,94 €inkl. MwSt.
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- Titel
- The Copy Book
- Untertitel
- How 32 Of The World's Best Advertising Writers Write Their Advertising
- Sprache
- Englisch
- Autor*innen
- British Design & Art Direction (Association)
- Verlag
- Rotovision
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 176
- ISBN10
- 2880465931
- ISBN13
- 9782880465933
- Reihe
- Schlagwörter
- Wirtschaft & Management, Marketing & Vertrieb, Fachliteratur, Kommunikation, Kreativität
- Beschreibung
- Now in its seventh reprint, this volume selects the world's best copywriters and asks them to explain how they work. Ranging from the serious to the seemingly glib and flippant, it features wisdom, hints and tips for the advertising industry.