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This student-friendly marketing text introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. In addition to learning all the terminology needed to pass a final exam, students will come to understand that marketing is about creating value and how that is accomplished in the real world.
Buchkauf
Marketing, Greg W. Marshall, Elnora W. Stuart, Michael R. Solomon
- Sprache
- Erscheinungsdatum
- 2006
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- Preis
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- Titel
- Marketing
- Untertitel
- Real People, Real Choices - Fourth Edition
- Sprache
- Englisch
- Autor*innen
- Greg W. Marshall, Elnora W. Stuart, Michael R. Solomon
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- Seitenzahl
- 624
- ISBN10
- 0131449680
- ISBN13
- 9780131449688
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Ökonomie, Schule, Marketing & PR
- Beschreibung
- This student-friendly marketing text introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. In addition to learning all the terminology needed to pass a final exam, students will come to understand that marketing is about creating value and how that is accomplished in the real world.