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Weird Ideas That Work

How to Build a Creative Company

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Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical

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Weird Ideas That Work, Robert I. Sutton

Sprache
Erscheinungsdatum
2007
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Titel
Weird Ideas That Work
Untertitel
How to Build a Creative Company
Sprache
Englisch
Autor*innen
Robert I. Sutton
Erscheinungsdatum
2007
Einband
Paperback
Seitenzahl
240
ISBN10
0743227883
ISBN13
9780743227889
Reihe
Beschreibung
Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical