Consumer Behaviour

Autor*innen

• Michael R. Solomon

Parameter

• 728 Seiten
• 26 Lesestunden

• Handel
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Consumer Behaviour Third European Enhanced Media Edition New and exclusive to this Enhanced Media Edition: *Interactive e-study guide full of animated exercises adds colourful depth to each topic great for revision*Quick tests throughout each chapter to enhance and test your knowledge*Find out what kind of consumer you are by taking self-assessment quizzes.

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Paperback