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Consumer Behaviour: A European Perspective

Autoren

Michael R. Solomon

Buchbewertung

4,3(9)Abgeben

Parameter

Seitenzahl: 704 Seiten
Lesezeit: 25 Stunden

Mehr zum Buch

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.