Consumer Behaviour: A European Perspective

Autor*innen

• Michael R. Solomon

Parameter

• 704 Seiten
• 25 Lesestunden

• Handel
• Marketing & Vertrieb
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Paperback