Business Model Management

Design - Process - Instruments

Autor*innen

• Bernd W. Wirtz

Parameter

• 328 Seiten
• 12 Lesestunden

• Handel
• Lehrbücher
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Focusing on the purposeful design and management of business models, this reference work by Bernd W. Wirtz addresses critical questions about implementation and adaptation in a changing environment. It combines theoretical insights with practical guidance, making it valuable for both students and experienced professionals. The inclusion of well-analyzed case studies across various industries enhances its relevance, providing a rich resource for understanding and managing business models effectively in a dynamic landscape.

• Sprache: Englisch
• Erscheinungsdatum: 2021
• Einband: Paperback