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Business Model Management

Design - Process - Instruments

Autor*innen

Bernd W. Wirtz

Buchbewertung

3,0(1)Abgeben

Parameter

328 Seiten
12 Lesestunden

Mehr zum Buch

Focusing on the purposeful design and management of business models, this reference work by Bernd W. Wirtz addresses critical questions about implementation and adaptation in a changing environment. It combines theoretical insights with practical guidance, making it valuable for both students and experienced professionals. The inclusion of well-analyzed case studies across various industries enhances its relevance, providing a rich resource for understanding and managing business models effectively in a dynamic landscape.