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- 384 Seiten
- 14 Lesestunden
Mehr zum Buch
Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Buchkauf
Foundations of Marketing, David Jobber, John Fahy
- Sprache
- Erscheinungsdatum
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- David Jobber, John Fahy
- Verlag
- McGraw-Hill
- Erscheinungsdatum
- 2006
- Einband
- Paperback
- Seitenzahl
- 384
- ISBN10
- 007710918X
- ISBN13
- 9780077109189
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Sonstige Lehrbücher, Marketing & Vertrieb, Marketing & PR
- Bewertung
- 3,7 von 5 Sternen
- Beschreibung
- Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.