Ogilvy on Advertising

Autor*innen

• David Ogilvy

Parameter

• Handel
• Lebenshilfe
• Lehrbücher
• Sachbücher
• Sozialwissenschaften

Mehr zum Buch

A practical guide to advertising by the founder of an international advertising company, showing how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

• Sprache: Englisch
• Erscheinungsdatum: 1983