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Global Strategy

Autor*innen

Mike W. Peng

Buchbewertung

4,5(2)Abgeben

Parameter

562 Seiten
20 Lesestunden

Handbücher und Anleitungen
Handel und Verkauf
Wirtschaft

Mehr zum Buch

Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.