Market-Based Management

Strategies for growing customer value and profitability

Autor*innen

• Roger J. Best

Parameter

• 528 Seiten
• 19 Lesestunden

• Handel
• Lehrbücher
• Sachbücher
• Schule
• Wirtschaft & Management

Mehr zum Buch

For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Paperback