Market-Based Management

Strategies for growing customer value and profitability

Autor*innen

Roger J. Best

Buchbewertung

3,8(26)Abgeben

Parameter

528 Seiten
19 Lesestunden

Handel und Verkauf
Lehrbücher
Sachliteratur
Schule
Wirtschaft

Mehr zum Buch

For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.