Marketing An Introduction

Autor*innen

Gary Armstrong
Michael Harker
Philip Kotler
Ross Brennan

Buchbewertung

3,0(13)Abgeben

Parameter

648 Seiten
23 Lesestunden

Handbücher und Anleitungen
Lehrbücher
Persönlichkeitsentwicklung
Sachliteratur
Wirtschaft

Mehr zum Buch

This text provides a complete overview of marketing in theory and in practice. Unlike longer, more complex texts, its moderate length makes it possible to use fully in one semester. It is designed as the complete solution for teachers and students of introductory marketing courses.