Marketing Management and Strategy

Autor*innen

• Peter Doyle
• Phillip Stern

Parameter

• Business & Management
• Handel
• Marketing & Vertrieb

Mehr zum Buch

This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Paperback