Marketing management and strategy

Autor*innen

• Peter Doyle

Parameter

• Handel und Verkauf
• Wirtschaft

Mehr zum Buch

Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.

• Sprache: Englisch
• Erscheinungsdatum: 1994
• Einband: Paperback