Marketing management and strategy
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This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.
Publikation
Buchkauf
Marketing management and strategy, Peter Doyle
- Sprache
- Erscheinungsdatum
- 1994
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- Titel
- Marketing management and strategy
- Sprache
- Englisch
- Autor*innen
- Peter Doyle
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1994
- Einband
- Paperback
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Kategorie
- Wirtschaft, Marketing & PR
- Beschreibung
- This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.