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Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.
Buchkauf
Marketing management and strategy, Peter Doyle
- Sprache
- Erscheinungsdatum
- 1994
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Peter Doyle
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 1994
- Einband
- Paperback
- Seitenzahl
- 410
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,3 von 5 Sternen
- Beschreibung
- Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.