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Strategic Social Marketing

Autor*innen

Jeff French
Ross Gordon

Buchbewertung

4,0(6)Abgeben

Parameter

450 Seiten
16 Lesestunden

Wirtschaft

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Focusing on the evolution of social marketing practices in the 21st century, this publication offers insights into adapting strategies as our understanding of behavior change progresses. It is packed with effective practices and intelligent strategies, making it a valuable resource for anyone looking to enhance their approach to social marketing.