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Strategic Social Marketing

For Behaviour and Social Change

Autor*innen

Jeff French
Ross Gordon

Buchbewertung

4,0(6)Abgeben

Parameter

576 Seiten
21 Lesestunden

Wirtschaft

Mehr zum Buch

Focusing on an international perspective, this second edition explores social marketing principles through a strategic and critical lens. It emphasizes the importance of applying marketing techniques to address social issues, providing a comprehensive context that enhances understanding and application of these concepts in real-world scenarios.