Das Buch ist derzeit nicht auf Lager

Strategic Social Marketing

For Behaviour and Social Change

Autor*innen

Jeff French
Ross Gordon

Buchbewertung

4,0(6)Abgeben

Parameter

576 Seiten
21 Lesestunden

Wirtschaft

Mehr zum Buch

This second edition emphasizes an international perspective on social marketing, presenting its principles through a strategic and critical lens. It highlights the effectiveness of marketing techniques in addressing social issues, encouraging readers to adopt a reflexive approach to apply these concepts in real-world scenarios.