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Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.
Buchkauf
Marketing Planning & Strategy, John Dawes
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Untertitel
- A Practical Introduction
- Sprache
- Englisch
- Autor*innen
- John Dawes
- Verlag
- SAGE Publishing Ltd
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 296
- ISBN13
- 9781529760132
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.