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Executive Engagement Strategies

How to Have Conversations and Develop Relationships That Build B2B Business

Autor*innen

Edward Blackwell
Bev Burgess

Parameter

264 Seiten
10 Lesestunden

Wirtschaft

Mehr zum Buch

Focusing on strategies to engage high-level decision makers in large corporations, this book offers insights on capturing their attention and building trust. It emphasizes the importance of creating sustainable, mutually beneficial relationships that lead to long-term success. By understanding the needs and motivations of executives, readers will learn how to effectively communicate and foster connections that drive value for both parties.