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Consumer Behavior

Buying, Having and Being - Global Edition, 12Th Edition

Autor*innen

Michael R. Solomon

Parameter

632 Seiten
23 Lesestunden

Handel
Lehrbücher
Sachbücher
Sozialwissenschaften
Wirtschaft & Management

Mehr zum Buch

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.