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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Buchkauf
Exploring corporate strategy text and cases, Gerry Johnson, Kevan Scholes
- Sprache
- Erscheinungsdatum
- 2002
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- Sprache
- Englisch
- Autor*innen
- Gerry Johnson, Kevan Scholes
- Erscheinungsdatum
- 2002
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Handbücher und Anleitungen, Management & Personalverwaltung
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.