Exploring corporate strategy

Autor*innen

Gerry Johnson
Kevan Scholes

Buchbewertung

4,0(163)Abgeben

Parameter

Handbücher und Anleitungen
Handel und Verkauf
Lehrbücher
Sachliteratur
Wirtschaft

Mehr zum Buch

Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.