Exploring Corporate Strategy
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An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.
Publikation
Buchkauf
Exploring Corporate Strategy, Gerry Johnson, Kevan Scholes
- Sprache
- Erscheinungsdatum
- 2002
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- Titel
- Exploring Corporate Strategy
- Sprache
- Englisch
- Autor*innen
- Gerry Johnson, Kevan Scholes
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- ISBN10
- 0273651129
- ISBN13
- 9780273651123
- Kategorie
- Wirtschaft
- Beschreibung
- An extensive process of market research & product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development & analytical methods of corporate strategy within a variety of organisations.