Exploring corporate strategy

Autor*innen

Gerry Johnson
Kevan Scholes
Richard Whittington

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4,0

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Parameter

Handbücher und Anleitungen
Handel
Lehrbücher
Sachbücher
Wirtschaft & Management

Mehr zum Buch

Brings together the underlying concepts, analytical methods, processes of development and problems of corporate strategy, enabling readers to understand the role of corporate strategy within a variety of organizations and providing guidance in the formulation and implementation of strategy.