Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of StoryPeter GuberAusverkauft3,8Bewachen
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyMartin LindstromAusverkauft3,8Bewachen
Managing the dragon. how I'm building a billion-dollar business in ChinaJack PerkowskiAusverkauft3,8Bewachen
Why she buys : the new strategy for reaching the world's most powerful consumersBridget BrennanAusverkauft3,8Bewachen
The myth of excellence : why great companies never try to be the best at everythingRyan MathewsAusverkauft3,6Bewachen
