Scientific Advertising

Autor*innen

• Claude C. Hopkins

Parameter

• 106 Seiten
• 4 Lesestunden

• Persönlichkeitsentwicklung
• Psychologie
• Sachliteratur
• Wirtschaft
• Wissenschaft

Mehr zum Buch

Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback