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- 106 Seiten
- 4 Lesestunden
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Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.
Buchkauf
Scientific Advertising, Claude C. Hopkins
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Claude C. Hopkins
- Erscheinungsdatum
- 2012
- Einband
- Paperback
- Seitenzahl
- 106
- ISBN13
- 9781612034355
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Psychologische Thematik, Wissenschaft, Geschenke für Frauen, Marketing & Vertrieb, Unternehmertum, Schreiben
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- Renowned advertising expert David Ogilvy emphasizes the transformative impact of this book on the advertising industry. He believes that its insights are so crucial that anyone involved in advertising should read it multiple times to fully grasp its principles. The book is regarded as a foundational text that has shaped the careers of many in the field, underscoring its importance for understanding effective advertising strategies.