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Scientific Advertising

Autoren

Claude C. Hopkins

Buchbewertung

4,0(78)Abgeben

Parameter

86 Seiten
4 Lesestunden

Persönlichkeitsentwicklung
Psychologie
Sachliteratur
Wirtschaft
Wissenschaft

Mehr zum Buch

The book offers foundational principles of advertising, emphasizing the importance of understanding consumer psychology and behavior. Claude C. Hopkins presents strategies for creating effective ad campaigns based on research and testing, advocating for measurable results and a scientific approach to marketing. Its influence is seen in the works of renowned figures in the advertising industry, highlighting its lasting relevance and impact on modern marketing practices.