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Scientific Advertising

Autoren

Claude C. Hopkins

Buchbewertung

4,0(78)Abgeben

Parameter

70 Seiten
3 Lesestunden

Persönlichkeitsentwicklung
Psychologie
Sachliteratur
Wirtschaft
Wissenschaft

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Claude C. Hopkins, a pioneering figure in advertising, emphasized the importance of results-driven marketing. He argued that the primary purpose of advertising is to generate sales and insisted on measuring its effectiveness. His innovative approach laid the foundation for modern advertising practices, focusing on accountability and tangible outcomes.